Taylor McCaslin

Product Manager & Technologist

About

• 8 years of professional experience in large scale, hyper-growth technology companies.
• Technical expertise based on 10 years of digital product design and development.
• Passionate about solving complex problems and driving cross-functional teams in dynamic environments.

Skills

Product Management
Strategy & Roadmap Creation
Requirements Gathering
Go-to-Market Planning
Digital Marketing
Agile Software Development
Front-End Development
Product Design
Web • Mobile • App Design
Experience Design (UX & IXD)
Information Architecture (IA)
Digital Analytics

Process

Discover

Competitive Analysis
Personas & Segmentation
User Research & User Stories
Journey & Flow Mapping
Customer Interviews
Feature Definition
Requirements Gathering

Design

Sketching • Wireframing
Axure • Sketch • InVision
Low & High Fidelity Mockups
Adobe CC Suite (Ps, Ai, Id)

Build

Functional Prototyping
Browser Developer Tools
HTML • CSS • Javascript
REST APIs
SQL • SEQUEL PRO
PHP • Python
WordPress • Drupal
GIT • SVN • Github
Quality Assurance (QA)

Launch

Go-to-Market Strategy
Pricing & Packaging
Sales & Support Training

Measure

A/B & Multivariate Testing
Usability Testing
Usage Analytics

Experience

Senior Product Manager Spring 2019 •
Today

New Knowledge • Austin‚ TX

New Knowledge is an information integrity company.
Created by experts in national security, digital media and machine learning, we protect brands and industries from online campaigns that manipulate narratives and damage reputation.

Founder & Lead Investor Spring 2019 •
Today

Product Trust Investments • Austin‚ TX

Product Trust Investments is an Impact Investing Angel Fund focused focused on inclusive technology companies with diverse teams solving real problems in the world with responsible and ethical technology products.

Advisory Board Member, Product Fall 2018 •
Today

AI Maps • Austin‚ TX

AIMaps is a modern asset management platform that helps companies track assets, monitor their integrity, and intelligently audit maintenance schedules.

Senior Product Manager, Mobile Summer 2017 •
Spring 2019

Duo Security • Austin‚ TX

Duo Security protects organizations against data breaches by ensuring only legitimate users and appropriate devices have access to sensitive data and applications – anytime, anywhere.
Duo helps over 10,000+ customers in 100+ countries secure half a billion authentication events every month.

• Develop product strategy and roadmap for Duo Mobile, a mobile endpoint security app helping millions of people secure their devices and authenticate millions of times per day.
• Released of industry-first mobile security hygiene tool actively being used by millions of people.
• Lead proof of concept implementation of new Android 9 security feature–Android Protected Confirmation–announced in partnership with Google onstage at I/0 Developer conference in May 2018.
• Modernized Duo Mobile design for the first time in 5 years, with zero support burden or customer escalations.
• Motivate a team of agile mobile developers as Product Owner.
• Launch new mobile features across 18 app releases (and counting) increasing average app rating while reducing support costs and increasing stability.
• Created and maintain company-wide customer facing roadmap and ongoing sales and support team enablement.
• Presented at 5 industry events, published 6 product feature blog posts, and hosted a webinar on topics including: building products people trust, mobile endpoint security, and BeyondCorp networks.
• Founding co-leader for LGBTQ+ employee action group

Product Manager Winter 2015 •
Summer 2017

WP Engine • Austin‚ TX

WP Engine is the leading digital experiences platform on WordPress. 5% of the web visits a site on WP Engine’s platform every day. WP Engine supports over 60,000 customers in over 140 countries, and over 500,000 web experiences globally

• Focused on product strategy and roadmap planning for WP Engine’s developer tools.
• Motivated multiple concurrent agile development teams as Product Owner.
• Launched industry-first open source PHP compatibility tool used by 20k+ users with 75k+ downloads and generating industry press coverage.
• Presented at 13 industry conferences, published 23 blog posts, 4 white-papers, & hosted 2 webinars about internet technology thought-leadership (wpeng.in/taylor)
• Organized WP Engine’s inaugural march in Austin’s 2016 Pride Parade (currently planning 2017) as well as championing internal diversity & inclusion events.

Technical Product Manager Winter 2014 •
Winter 2015

WP Engine • Austin‚ TX

• Mobilized efforts of 2 engineering teams (8 devs) delivering 18 new features in less than 3 quarters that have empowered customers, reduced cost of revenue, increased support efficiency, and generated new monthly recurring revenue.
• Launched industry-leading Automated Migration onboarding tool. Used by 32k+ customers migrating 130k+ sites, reduced churn by 61%, and reduced new support requests by 35%. (wpeng.in/migrate)
• Led Go-to-Market plan for an automated campaign driving customers to upgrade from monthly to annual plans, netting $300k in upfront cash in 1 month. Encourages annual payments for ~30% of monthly net-new customers.
• Contribute to company blog (wpeng.in/taylor) driving 50k+ unique visitors, hosted a developer focused webinar with 50 attendees, and wrote two white-papers that are now integral to the enterprise sales process.

Digital Designer & Developer Spring 2010 •
Today

Freelance • Austin‚ TX & Tyler‚ TX

▪ Managed 35+ projects from initial concept through release.
▪ Implement digital solutions for small and medium sized business (SMB)
— focus placed on user experience and interaction design
— techniques include site mapping‚ wireframing‚ information architecture, prototyping‚ user experience (UX), interaction design (IxD), and user interface design (UI)
▪ Development of semantic and valid markup for custom digital solutions:
— HTML / CSS / JS, jQuery, REST APIs, XML / JSON, SQL, PHP, Python, WordPress, GIT / SVN / Github

User Experience Designer Fall 2014 •
Winter 2014

WP Engine • Austin‚ TX

• Shaped end to end customer experience while driving KPIs.
• Redesigned customer facing SSL system providing usability improvements, reducing SSL support time-to-resolve by 45%, and support quantity by 30%.
• Designed new product features and improve usability of existing interfaces.

Interaction Designer Fall 2013 •
Fall 2014

Indeed.com • Austin‚ TX

More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in 50+ countries and 28 languages. More than 180 million people each month search for jobs, post resumes, and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies.

▪ Cross-functional member of the Design, Mobile, and Product Teams
▪ Collaborate with engineers, developers, and marketers to release improvements that help 180 million job seekers every month
▪ Design and develop experiences that are internationalized into 28 languages
▪ Implement and measure A/B tests to improve UX, UI, and KPIs
▪ Execute web-based marketing initiatives
▪ Participate in weekly design reviews and product meetings
▪ Contribute to UX/UI/IxD of company products
▪ Designed, developed, and launched Indeed Apply for WordPress Plugin

Contract Creative DeveloperFall
2013

LIN Digital • Austin‚ TX

LIN Digital creates highly customized and effective digital marketing campaigns for some of the nation’s most respected agencies and brands.

▪ Cross-functional member of the Creative Team: collaborated with fellow developers, designers, and marketers to actualize interactive projects
▪ Accelerated the Creative and Development Team’s velocity by developing full stack frameworks, scripts, tools, and processes.
▪ Design and Development of WordPress and Drupal websites for medium-sized to enterprise businesses

IT Manager & Executive Committee MemberWinter 2011 •
Spring 2013

The Cohen New Works Festival • Austin‚ TX

The Cohen New Works Festival is a week-long showcase of new work created by The University of Texas at Austin students.

▪ Responsible for the information systems which planed‚ organized‚ & scheduled a festival with 180+ events‚ $30k budget, and 8‚000 patrons:
— created and released the Festival’s first mobile app (Android/iOS/HTML5)
— adapted Festival Guide into an interactive online schedule
— implemented digital ticketing system that managed 12,000+ tickets
— redesigned and developed the Festival website: www.newworksfestival.org
▪ Lead group panel, “Tech Talk: A Workshop for Information Technology in the Arts”

Product Design InternSummer
2012

Bazaarvoice • Austin‚ TX

Bazaarvoice connects brands, retailers and consumers in the world’s largest shopper network, delivering ROI through reviews, analytics and targeted media.

▪ Developed living style guide and front-end framework:
— created to document and unify platform interface and experience across company’s existing and future software as a service (SaaS) offerings
— designed to accelerate velocity of internal cross-functional Product Teams

▪ Conducted and observed usability testing sessions
▪ Participated in weekly UX design reviews
▪ Contributed to user interface (UI) design of next major platform iteration

Certifications

Analytics Individual Qualification, Certified Partner

Google Partners2014 •
2018

Google Analytics Academy Certifications

Google

• Google Tag Manager FundamentalsJul 2015
• Mobile App Analytics FundamentalsNov 2014
• Ecommerce Analytics: From Data to DecisionsJul 2014
• Google Analytics Platform PrinciplesMar 2014
• Digital Analytics FundamentalsOct 2013

Foundations: Principles of Pragmatic Marketing (PMC-III)

Pragmatic MarketingJul 2017

Education

The University of Texas at Austin, 2010 •
2013

Bachelor of Arts in Theatre & Dance, College of Fine Arts

• University Honors : Spring 2011‚ Fall 2012‚ Spring 2013

The Elements of Computing Program, 2013

Department of Computer Science

Bridging Disciplines Program, Digital Arts & Media, 2012

College of Undergraduate Studies

Halliburton Business Foundations Program, 2011

McCombs School of Business

Honors

LGBTQ Tech + Innovation Fellow 2017

Lesbians Who Tech • Washington D.C.

• 150 LGBTQ leaders come together to tackle some of the nation’s greatest challenges through technology and their diverse experiences.

Supercharged Culture Award, Q12015

WP Engine • Austin‚ TX

• Awarded to WP Engine team members who have been nominated by their peers for going above and beyond in the areas laid out in the WP Engine company values: wpeng.in/values

PFLAG Austin Community Leader Scholarship Recipient
2011

PFLAG • Austin‚ TX

• Awarded to Central Texas college students from LGBTQ community based on academic promise, community involvement, leadership, communication ability based on nominations from Central Texas community leaders.

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