Taylor McCaslin

Product Manager

About

• 3 years of professional experience in large scale, hyper growth technology companies.
• Technical Expertise based on 5 years of digital product design and development.
• Passionate about solving complex problems, and driving cross-functional teams in dynamic environments.
• Seeking a multi-discipinary and strategic Product Management position in a product-driven company focused on customer experience.

Skills

Product Management
Go-to-Market Strategy
Requirements Gathering
Digital Marketing
Agile Software Development
Front-End Development
Product Design
Cross Platform Design
Web • Mobile • App Design
Experience Design (UX)
Information Architecture (IA)
Measurement Analytics

Process

Discover

Competitive Analysis
Personas
User Research
Flow Mapping
Customer Interviews
Feature Definition
Requirements Gathering

Design

Sketching • Wireframing
Axure • Balsamiq
Low & High Fidelity Mockups
Adobe CC Suite (Ps, Ai, Id)

Build

Functional Prototyping
Browser Developer Tools
HTML • CSS • Javascript
REST APIs
SQL • SEQUEL PRO
JSTL • EL • PHP • Python
WordPress
GIT • SVN • Github
Quality Assurance (QA)

Launch

Go to Market Strategy
Pricing & Packaging
Sales/Support Training

Measure

A/B & Multivariate Testing
Usability Testing
Feedback • Reviews
Usage Analytics

Experience

Product Manager Winter 2015 •
Today

WP Engine • Austin‚ TX

WP Engine is the leading managed hosting platform for websites and apps built with WordPress. WP Engine services more than 300,000 domains for 40,000 clients in 128 countries, making us the most trusted technology partner for professional WordPress installations in the world.

Technical Product Manager Spring 2015 •
Winter 2015

WP Engine • Austin‚ TX

• Lead Go-to-Market plan for an automated campaign driving customers to upgrade from monthly to annual plans, netting $300k in upfront cash in 1 month
• Launched industry leading Automated Migration tool (wpeng.in/migrate). Tool has been used by 10k+ customers, tied to $220k of new monthly revenue, reduced churn by 60%, and reduced new support requests by 35%.
• Drive efforts of 2 engineering teams which have delivered 15 new features in 3 quarters that have empowered customers, reduced cost of revenue, increased support efficiency, and generated new monthly recurring revenue.
• Contribute to company blog (wpeng.in/taylor) driving 50k+ unique visitors, hosted a developer focused webinar with 50 attendees, and wrote two white-papers that are now integral to the enterprise sales process.
• Spoke at 9 industry conferences on topics related to thought leadership, while also championing WP Engine, and soliciting customer feedback.

Digital Designer & Developer Spring 2010 •
Today

Freelance • Austin‚ TX & Tyler‚ TX

• Managed 30+ digital projects from initial concept through release
• Implement digital solutions for small and medium sized business (SMB)
• Selected works: auditioncutpro.com, metrositegroup.com, landmarkc.com

User Experience Designer Fall 2014 •
Spring 2015

WP Engine • Austin‚ TX

• Shaped end to end customer experience while driving KPIs.
• Redesigned customer facing SSL system providing usability improvements, reducing SSL support time-to-resolve by 45%, and support quantity by 30%.
• Designed new product features and improve usability of existing interfaces.

Interaction Designer Fall 2013 •
Fall 2014

Indeed.com • Austin‚ TX

• Cross-functional member of the Design, Mobile, and Product Teams
• Designed and built web based and mobile app experiences which help 140 million job seekers around the globe every month in 28 languages.
• Implement and measure A/B tests to improve UX, UI, and KPIs
• Developed, and launched Indeed Apply for WordPress Plugin (indeedhi.re/wp)

Contract Creative DeveloperFall
2013

LIN Digital • Austin‚ TX

• Cross-functional member of the Creative Team: collaborated with fellow developers, designers, and marketers to actualize interactive projects
• Accelerated the Creative and Development Team’s velocity by developing full stack frameworks, scripts, tools, and processes.

IT Manager & Executive Committee MemberWinter 2011 •
Spring 2013

The Cohen New Works Festival • Austin‚ TX

• Responsible for the information systems which planed‚ organized‚ and scheduled a festival with 180 events‚ $30k budget, and 8‚000+ patrons:
– created and released Festival’s first mobile app (Android • iOS • HTML5)
– adapted Festival Guide into an interactive online schedule
– implemented digital ticketing system that managed 12,000+ tickets
• Lead panel, “Tech Talk: A Workshop for Information Technology in the Arts”

Product Design InternSummer
2012

Bazaarvoice • Austin‚ TX

• Developed style guide and front-end framework created to document and unify platform UI/UX which accelerated velocity of internal Product Teams.
• Conducted and observed usability testing sessions
• Contributed to user interface (UI) design of next major platform iteration

Certifications

Analytics Individual Qualification, Certified Partner2014 •
2016

Google Partners

Google Analytics Academy Certifications

Google

• Google Tag Manager FundamentalsJul 2015
• Mobile App Analytics FundamentalsNov 2014
• Ecommerce Analytics: From Data to DecisionsJul 2014
• Google Analytics Platform PrinciplesMar 2014
• Digital Analytics FundamentalsOct 2013

Education

The University of Texas at Austin, 3.4/4.02010 •
2013

Bachelor of Arts in Theatre & Dance, College of Fine Arts

• University Honors : Spring 2011‚ Fall 2012‚ Spring 2013

The Elements of Computing Program, 4.02013

Department of Computer Science

Bridging Disciplines Program, Digital Arts & Media, 3.82012

College of Undergraduate Studies

Halliburton Business Foundations Program, 3.22011

McCombs School of Business

Honors

Supercharged Culture Award, Q12015

WP Engine • Austin‚ TX

• Awarded to WP Engine team members who have been nominated by their peers for going above and beyond in the areas laid out in the WP Engine company values: wpeng.in/values

PFLAG Austin Community Leader Scholarship Recipient
2011

PFLAG • Austin‚ TX

• Awarded to Central Texas college students from LGBTQ community based on academic promise, community involvement, leadership, communication ability based on nominations from Central Texas community leaders.

High School Aerospace (HAS) Scholar 2009

NASA • National Aeronautics & Space Administration • Houston‚ TX

• Nominated by their state legislator through a competitive process, HAS students engage in an online learning experience highlighted by a weeklong onsite internship with Engineers at NASA’s Johnson Space Center.

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