The Texas Business Foundations Program (Texas BFP) at UT’s top-rated McCombs School of Business is a certificate program designed to give undergraduate students of any discipline a fundamental background in business. The program allows students to supplement their current course of study and equip themselves with the business knowledge to turn passions into successful careers.
During the program Students are profiled using the Myers-Briggs Type Indicator and placed into teams. These teams then go on to create a company to run in a realistic online business simulation, Marketplace Live:
In the International Corporate Management simulation, students start a new company that enters the microcomputer industry. The simulation challenges students to make tough decisions in Accounting, Finance, Advanced Marketing, Advanced Manufacturing, Quality Control, Human Resource Management, E-Commerce, Business Partner Negotiations and Financial Analysis. The market in the game is competitive and fast-paced, the customers are demanding and the competition is working hard to increase market share.
– Innovative Learning Solutions, Inc
Based on our company’s dynamics, I assumed the role of Vice President, Marketing & Market Research. As part of this position I was responsible for the design of our corporate image. With strong influences from real world companies like Apple, Dell and HP, I set out to create an image built upon quality, and thus Q Inc. was formed, with the Q representing quality.
As we traversed the business cycle, our company developed an Initial Business Plan, Annual Report and Final Performance Review, all designed with our brand image in mind.